Englisch - The ClientFactory
The Client Factory teaches a 7-step plan for organizing your market approach more effectively - from shortening sales time and lowering selling costs to making better use of the available capacity.
The Client Factory describes a method for organizing one’s market approach based on the idea of an assembly line. The ultimate goal of the Client Factory approach is to answer the question: “Given a company’s product and market needs, how can the company organize its market approach as efficiently, effectively and flexibly as possible?”
"Viewing one’s market approach from a different perspective - that is the essence of The Client Factory by Michiel van Mens. In it he describes a step-by-step method for organizing one’s market approach as a factory process.
Businesses that standardize their market approach grow much more rapidly and achieve a greater profit with lower selling expenses. Viewed from this perspective, the Client Factory approach is a concrete growth strategy."
